FOR IMMEDIATE RELEASE  MAY 12, 2009  Ball Horticultural Company is pleased to announce the purchase of a majority share of Kieft Seeds Holland (Kieft Pro Seeds), located in Venhuizen, The Netherlands.

“Kieft Pro Seeds is a highly strategic acquisition for Ball,” said Anna Ball, Ball Horticultural Company
Chairman and CEO. “The addition of the Kieft product line will be complementary to the products in
our PanAmerican Seed brand. We view their line of specialty annual and, particularly, perennial

products as fitting very well with our product development strategies”.
“We not only believe that the depth of experience and the world wide exposure of Ball is the perfect
fit to expand the reach of our genetics, but it also gives great opportunities for our people to continue
developing and marketing innovative products,” said Cees van Diepen, managing director of Kieft
Pro Seeds.
Plans are to combine activities of Kieft into the efforts that support PanAmerican Seed at Ball. The
Kieft brand will continue to be active in the marketplace, to designate unique and high quality
perennials from seed. The Venhuizen location of Kieft will be maintained along with the activities of
breeding, seed technology and production as performed there today.
Kieft products will continue to be marketed through all distribution companies worldwide.
Cees van Diepen, the former majority owner of Kieft, will remain involved in the company for the
foreseeable future providing management of the Venhuizen facility as well as providing product
development support for selected annual and perennial breeding programs.


Ball Horticultural Company is an internationally renowned breeder, producer and wholesale
distributor of ornamental plants. A family-owned business since it was founded in 1905, Ball has
worldwide production, sales and marketing through its many subsidiaries on six continents.


Kieft Seeds Holland, a privately owned company since early 1930, is a well known breeder,
producer and marketer of high quality specialty annual and perennial seed crops supplied to the
ornamental horticulture industry worldwide.

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