You can take steps to make your customer base more desirable to buyers. Focus your marketing efforts on areas and submarkets that are likely to produce stable, satisfied customers willing (and able) to pay good prices. Avoid adding low-priced new customers by avoiding marketing in areas likely to attract such customers. Deliver high quality, friendly services. Avoid transient areas. Increase prices on low-priced customers. Accept that the lost revenue from lost customers will be more than offset by better prices and a better customer base to sell.

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